Advertisment Opt Out

I was reading the Wall Street Journal and I found an interesting article about how some of the top companies that us affiliates like to buy media from are going to be giving people the option to opt out from seeing ads.

If people could shut off ads it would certainly change things for advertisers, but it could also help.

If you think about it, you would only be targeting people who wanted to see ads and then would not have to pay for wasted impressions. Pretty cool

The article is here