This may appear to be more of a rant as opposed to a constructive article, but many people need to learn how to build and maintain value in their opt-in e-mail list. Every day I receive between 10 and 15 different e-mails from various e-mail marketers, and though they are not necessarily identical, they most certainly are not unique.
I began to suspect that many marketers were e-mailing me 3 or 4 times a week, which I find a bit excessive. As a customer, I would simply begin to delete e-mails sent to me that often unless they were full of some mighty fine content. I began to track the e-mails that I was receiving, and sure enough, more than half of the usual senders were sending me mail more than 4 times a week. Now, I don’t mean to be rude, but where is the sense in that.
Only e-mail your list when you have something to offer them. Hammering away at the same offer is pointless, and eventually will become irritating. You don’t want to alienate your potential customers.
Obviously, you need to test your marketing strategies a million and one times before you establish a routine that is as effective as possible. However, during the time that it takes to accomplish that, keep in mind that there are people behind that e-mail address, and overloading them with offers or other random mailings will eventually get you added to their spam list. In general, avoid mailing them any more often than you would like to be mailed.
Another thing to keep in mind when you’re mailing is the actual content of the e-mail. It is highly unlikely that sending a mass e-mail about penis enlargement is going to yield any results if the demographic of the list is mainly women. You can improve your conversions by adding a few fields to your opt-in form, such as gender and age group. This may hurt your opt-ins slightly, but it will allow you to target your list better.
At the end of the day, your conversions and success will be the result of clever marketing copies, catchy titles, and a diverse list. Never settle for a myopic view of the internet market, as it’s constantly changing and that viewpoint will only lead to mediocre results.
Good luck, and have fun!
It’s almost a new week. You know what that means???
I am so excited!!!
