If you are a new affiliate, you may find yourself barraged with a million and one different products to promote. In the last several years, the number of products that operate with affiliate networks has grown exponentially. In fact, it’s hard to find a vendor that doesn’t offer some type of affiliate system. Unfortunately, many of these programs are geared toward established affiliates with tons of traffic and large bankrolls.
If that isn’t you, and your wallet does have a lining, what is the right product to promote- a high profit, low volume product or a low profit, high volume product?
It Comes Down to Personality
There’s no set answer. In fact, it depends entirely on what you are prepared to do. If your goal is to develop a long-term, high profit series of websites, starting off with a higher payout may make your long term goals easier to reach. However, it can be said with an almost 100% degree of certainty that those higher payouts mean that the customer has to commit more, be it financially or personally, and that makes the conversion harder to make.
A lower payout product usually requires very little from the customer, making it easier for you to convert a visitor into a lead or sale. For someone who doesn’t have the time, effort, or bankroll to hold out for the long term, this may be an excellent way to start earning an income. Someone, such as myself, who can convince nearly anyone to enter their e-mail into a $1.60/lead e-mail submit may do incredibly well, and perhaps generate 100 or more leads per day. However, if you are able to show the benefits of applying for a mortgage (with a $17/lead payout), you may only need to generate 10 leads a day to develop a nice income
The reality is that it is still anyones game, and that there are no set methods that will guarantee success or failure. If your ultimate goal is high volume, high profit, you are going to have to master both the art of traffic generation and the art of sales.
High Profit, No Volume
Many people claim to be earning an income without any serious web traffic. For an affiliate set in their ways, this may seem like blasphemy. However, it does happen. It’s called TIMING, and it can make you quite a bit of money.
What do I mean by timing? Just as it sounds, timing your promotional methods just right can be the difference between $10,000 in profit and $1,000 in profit. For example, if Shrek 3 is coming out in a month, now would be an excellent time to start promoting an offer that is selling Shrek memorabilia. Once the market becomes saturated, pull your promotions and move on to the next market.
At the end of the day, it doesn’t matter which method you follow: making money is making money. If you can do it now, you’ll be laughing down the road.
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