The ‘Why Should I Buy’ Syndrome

As an internet marketer, your main source of income will come from the affiliated sales of various products or services.  How many sales you make directly reflects the amount that you will receive for a commission, and it is up to you to optimize every affiliate campaign that you run.  Though many people might not think twice about spending hours optimizing for an extra 1% or 2% increase in conversions, the vast majority of affiliate marketers abandon a campaign as soon as it is profitable.

As any major affiliate will tell you, that is a big no-no. 

This is all relevant, as you can increase your conversions by answering one simple question: why should I buy this product/commit to this sale/generate this lead?  At the end of the day, your sole goal as an affiliate marketer is to get the end-user to follow a process that maintains a positive outcome for you, be it making a purchase or entering their personal information into a lead form.  There are many different ways that you can accomplish this, from persuasive sales copies to incentive based marketing methods.

When writing your promotional or sales copy, write in such a way that someone reading it will be inclined to continue on in the desired chain of actions.  If you are promoting shoes, write about why the shoes you are promoting have been rated as the most comfortable shoe ever, or perhaps explain how the shoe you are offering is of higher quality than what they could find elsewhere.

For example, if I were promoting shoes, I would use passive interest generating phrases:

Brand X offers a three week “break in period”, where new customers can decided whether or not their new shoes are right for them…

You will immediately noticed the air cushion in the sole of the shoe, as the first step that you make will be lighter and more supportive than 99% of other shoes that are being sold right now…

The major attraction from buying these shoes from AFFILIATE LINK is that they are delivered right to your door, and there is free shipping if you need to send it back for a different size…

None of those phrases are persuasive or direct closes, yet they all instill just enough curiosity in the product (in this case, a shoe) to convince a reader to perhaps think about purchasing the shoe, or maybe even making the purchase right then and there.  As well, each one of those phrases answers the ‘why should I buy’ question, as each of them gives a reason to do so.

Mastering this technique is a sure-fire way to increase your conversions.